This screen shot seems to say yes. On the left is an ad (courtesy google of course) that to me seems to make no sense given my context as I am reading this page.
Islamic leaders in Turkey are pissed about the Pope's take on jihad and I am offered free dental cleaning in Turkey!?! Go figure....
Keyword matching is not context sensitive advertising. The former is a shotgun approach to the latters rifle approach. I think context sensitive advertising's growth will depend on the innovations we make in the area of semantic web. Till then, rejoice and try to do better than this ;-)
Friday, September 15, 2006
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