Ask yourself "why" before you do something

1. if you are going to record a short video -- Believe in your message
2. if you are going to record a short video -- stitch it together from beginning to end with a good story.
3. if you are going to record a short video just for the sake of putting up a video - it will show.

Gartner video telling you why YOU should attend the BPM summit this fall - http://www.gartner.com/it/summits/611409/video/index.html