How do you create a market for this

I came across USABlackSocks.com today. They sell sock subscriptions. Yes, you read it right. They let you buy subscriptions which guarantees you new socks on a regulated frequency throughout the year.

How hard (or easy for that matter) is it to change the sock buying behaviour of the american public?

On long tails and long noses

The Wall Street Journal online edition for today has a review of Chris Anderson's new book. The author of this piece raises some hard questions about the connection between long tail theory and profitability. Makes you wonder if some where along the way Mr Anderson stopped bothering to collect data to back facts.

10 things you thought were stupid but wished you had done anyways

I came across this article today about 10 business ideas that sound dumb but appear not to be in retrospect. Your definition of "dumb" notwithstanding it still makes for an interesting read.

My top picks are SantaMail and LaserMonks. My personal favourite is SantaMail, as Hugh MacLeod is wont to say "The market for something to believe in is infinite...". It is a simple concept with clear execution and focuses on building up dreams. Very powerful! :).