Here is what this marketing campaign has done;
- Clearly identified its target audience - conservatives
- Picked a hot topic to grab attention - Waterboarding.
Just some questions....
my commentary on using progress to benefit me instead of being swept away by it.
Here are just a few things I observed and (hopefully) learned from,
What did you learn from your daily experiences?
Question: Why is it that companies with billions of dollars who can hire any designer or design firm in the world put out such crappy products?
Answer: Excellent products require more then just a good designer or a good design agency—they require humanistic and cultural vision, courage and discipline in execution. There are two reasons why crappy products are so common: first, most “companies with billions of dollars” don’t want to charter new ways because they are in a defensive setting in order to defend their existing business—and when the billions and the business are gone, it’s too late for change. Second, big companies normally have neither the people nor the processes to innovate and there are no real rewards for taking the risks and efforts required in the endeavor for excellent products. In my career, SONY under Akio Morita was the only big company which rejected the common addiction to mediocrity and went for world-changing innovations. Now they are stuck as well….
From a conversation between Guy Kawasaki and Hartmut Esslinger: http://blogs.openforum.com/2009/04/14/the-inside-scoop-on-design-hartmut-esslinger/
Video: How to Market in a Downturn - HBR Editors' Blog
Source: Market Update – March 15, 2009.
Author: Sandy Leeds
Maybe, I am little too aspirational but the potential is enticing. :-)
Source:: MAKE: Blog: $100 Linux wall-wart launches
I came across this diagram in a technical context but I think it is more general purpose than that. I think everything from presidential campaigns to entrepreneurship will fit this model.
"Rebooting" or reinventing the company started with a daylong brainstorming session where we broke up into teams to talk about our best ideas. I was lucky enough to be in @Jack's group, where he first described a service that uses SMS to tell small groups what you are doing. We happened to be on top of the slide on the north end of South Park. It was sunny and brisk. We were eating Mexican food. His idea made us stop eating and start talking.
I was reading a love story on msnbc which curiously, is categorized as a "Tech and Gadgets" story. I was struck by how easy it was for these two young people to connect from across the world based on a share interest.
I should point out that they are both very talented; he cut his teeth on photoshop and she on GIMP. The tools aside, I think we are going to see more and more of this in the future. Young people collaborating with an ease and speed that was science fiction to a generation before them. The only difference is that unlike the earlier generation, these two are not going to stop and marvel at the ease of collaboration. They are going to keep building, creating, destroying, experimenting and pushing the boundaries faster than ever before :-)
I cannot wait for it to happen. Happy Valentine's day everyone.
I am jealous of people who can create stuff like this (below). I need to find a way to include creating presentations like this as part of my job :-) Maybe that would be a good goal for 2009.
Below is a short video introduction to twiiter by the talented folks at commoncraft.