"Rebooting" or reinventing the company started with a daylong brainstorming session where we broke up into teams to talk about our best ideas. I was lucky enough to be in @Jack's group, where he first described a service that uses SMS to tell small groups what you are doing. We happened to be on top of the slide on the north end of South Park. It was sunny and brisk. We were eating Mexican food. His idea made us stop eating and start talking.
That paragraph is my favourite part from this blog post -> http://www.140characters.com/2009/01/30/how-twitter-was-born/. Of course the make up of the group had more to do than just the act of brain storming as a group. Of course, it needed funding by people with vision to last long enough to matter. (Btw, Twitter just raised 35mill in funding last week in this economy, so you bet it is around to stay).
I am just pointing out that this is a cool way to get your base excited if you are a company and your employees are wondering what's next.