Friday, September 15, 2006

Is there space for you to innovate?

Originally uploaded by
This screen shot seems to say yes. On the left is an ad (courtesy google of course) that to me seems to make no sense given my context as I am reading this page.
Islamic leaders in Turkey are pissed about the Pope's take on jihad and I am offered free dental cleaning in Turkey!?! Go figure....

Keyword matching is not context sensitive advertising. The former is a shotgun approach to the latters rifle approach. I think context sensitive advertising's growth will depend on the innovations we make in the area of semantic web. Till then, rejoice and try to do better than this ;-)

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