I came across this article on tampabay.com as part of work related research.
Jesus' maker, David Socha, said he created the biblical toys to give girls an alternative to dolls in G-strings and boys a source of amusement not modeled on "demons" and "spawns of Satan."
"The Bible's full of violence, but I don't think violence is glorified in the Bible," said Socha, CEO of California-based One2Believe. "When I was growing up, I was always GI Joe. I was never the bad guy. Now, I think some kids are playing the bad guy. We're trying to bring wholesomeness back."
I am sure his intentions are really good but I am not sure the best way to position it is through stereotypes. Girls like dolls in G-string whereas boys like "spawns of satan".... heh! man wish the boys and girl in Austin were that simple to understand ;-)
I am actually very much for him offering more choice to kids. I just unfortunately get the stench of piety and close-mindedness from that tag line (talk about not stereotyping people *grin*)