Wednesday, October 22, 2008

Revenue is over rated

My wife sent me a link to this awesome story. It is the story of anentrepreneur who decided to stop servicing an account that generated48% of his annual revenue. Now why would he do that? Because 2 yearslater he saw a 11% increase in profits. Profits mind you not revenue."I can do half the business, make twice the money, and have a tenth ofthe headaches," he says.
This is not for everyone but for the one who can define an end goalaround profits this is a very good place to be. Congratulations JimChristy!

Link -

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