I wrote about what the long tail (is) and how it is actively affecting us in the last post. I want to get into "so why do I have to give a rats rear end" in this post.
- Do you feel like you speak a language that the rest of the world does not?
- Do you feel like you could learn better if only your teachers can present the subject differently?
- Do you feel like you know the exact couch you want in your living room but are constrained by the availability at your local jim's hardware and the cost of a custom made couch?
- Do you feel like you know the exact guy/girl right for you but that everybody you have met so far is messed up somehow?
Well, the long tail is your answer. Except for the last question, there you are screwed and need to grow up (sorry about that).
The long tail makes is possible for you to be exposed to alternatives other than what you are used to seeing. It is not a panacea but it is giving power back to the buyer in a way not seen in a while. As seth says
All as a way of telling you that an epidemic of amnesia is sweeping our land. Armed with a blog and a following (I have 2,000 [or 2 million] daily readers... wait till they hear about this!), or with a frequent purchaser card or even just a credit card, millions of customers are now your most powerful customers. And as powerful customers, they want you to know, to recognize and to reward them for their power. If you don't know 'who they are', they're going to hit the road. Angrily.
For instance, I am a big fan of passion and not giving up on your dreams and I keep trying a lot, failing a lot and try some more. So, I am a big fan of hugh's work . That lead me to a lot of places and amongst them thingamy. I had a online meeting with Sig yesterday and we had a good time (at least I think so, he might think differently). The cost was the time invested on both our parts (the most expensive thing). We use skype and vnc and had a great meeting. I am not yet sure if thingamy is the right tool for me. But I will tell you this, I am sold on his passion for thingamy and for creating a new idea. In fact so much that I want to make this work for him. I want to find ways to be an end user for his product without compromising on my responsibility for my company. I would like us to have a customer like me (hubris aside)....
Blogs (a part of the Long tail saga) attract the right kind of people to your product/idea/vision. It is a better lead filter than the best automated marketing tool you got.
So, what is your product? What do you have to say about it? Why do you love it? Why do you think it will really change the world? .......
(thanks for letting me link to this hugh)