Wednesday, October 18, 2006

Is being different all that matters

I checked out the Chipotle website today. It was the topic du jour on wallstrip today. It was an interesting browsing experience. The website is dense but clean and almost sparse. It involves the users in unique ways. I think the live feed of guac being prepared or chicken marinating is very cool :-). I love the amount of interior and exterior design examples on the website. For a Chipotle groupie, I am sure there is plenty to devour on this website.

But is it trying to be too cutting edge and sacrificing some simple usability in the process? Why is there no search feature (esp. given the density of the website). Why is there no site map. I understand that the whole website was built in flash but still... I was curious about who built this website and there was nothing available. I was curious about latest stock performance related news and again bupkis.

Whoever is in charge of these things over at Chipotle,

The website is very cool and unique but make sure it is usable also :).


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