Wednesday, October 25, 2006
All the shoe companies decide to fight Zappos at their own game. Why not have retail shoe outlets whose only purpose is to help you (the customer) find your size and check out the look in front of those fabulous full length mirrors. Have you located your shoe of choice? Great here is what you do now.
Next to every shoe rack is a kiosk/browsing station that lets you order the shoe from their online warehouse and at prices that are cheaper or competitive with Zappos. So why not? Yes you do lose customers who desire to walk out of the store with the smell of new leather or suede or whatever composite nasa inspired material in their bag. But do they really want that over the savings they would get if you dropped the rates and deliver the shoes in a couple days.
Can you crunch the numbers and see if the increase in sales (assuming there is an increase in sales) would justify free shipping or two day shipping, etc? Strike a partnership with UPS (almost everybody does these days)
You have increased floor space, more creative ways to use your store so it becomes less of a shoe store and more of a "shoe bar". Give your users an experience.... and let them place their orders whenever they want.
So why not? What do the shoe stores have to lose by trying it out?
Disclaimer: My favourites are Kenneth Cole and Cole Haan. I tried a bunch of others but these fit me the best and I love their style.
Image link from shoeblogs.com (if I am violating any copyright please let me know and I will remove the image).