Social media was invented for Indians, says Sree Sreenivasan, a digital media professor at Columbia and co-founder of SAJA, the South Asian Journalists Association. "They take to it naturally and with great passion. It allows them to do two things they love: Tell everyone what they are doing; and stick their noses into other people's business.
Almost all of this article is based on opinions and anecdotes. But i can tell you from personal experience that the "stick their noses into other people's business" part is very true.