Tuesday, April 13, 2010

Leverage - small changes with big results

The scientist said the variety was one of the major achievements in the field of rice research and added that if they could manage to promote the rice across the country, it would help save fuel and consequently the environment as well.

"Promotion of such rice would save fuel, time, and above all it would help maintain a cleaner environment. It would be very useful for the poor in general, who find it difficult to afford firewood, coal or cooking gas," he said.

This has the potential to be a huge lever, it remains to be seen if the market will accept it or reject it.

Posted via web from Staysmall's posterous