Entrepreneurs should use Price - Profit = Design as their guiding principle rather than the shortage economy paradigm of Cost + Profit = Price. "Challenge and change the price performance equations. If we can satisfy 500 million (poor) customers in India by producing world-class quality, then that can become the biggest export opportunity in the world," Prahalad said.
N. Gopalaswami, India's chief election commissioner, spoke about entrepreneurship in government. "The biggest enterprise in India is maintaining democracy. Our elections, involving 700 million voters, are the single largest event management exercise in the world,"
From the article ->C.K. Prahalad: 'The Poor Deserve World-Class Products and Services'
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