Do we need to market the value of education?

Below is a link that takes you to a blog post with 7 different videos shot using cell phones. All of these are videos shot by high school students mostly without their teachers knowledge. It left me numb. The utter callousness, disrespect and lack of value for education these kids display is very frightening.

I don't know what the panacea is, I do know it is not simple and I do believe it begins at home :).

-> Link
Hat Tip: Seth Godin