UT establishes the BB&T Chair for the Study of Objectivism

BB&T donated to UT, 2million and solidified the research of objectivism for the next 10 years.

Objectivism is the term coined by Ayn Rand for her philosophy and the following is a summary in her own words.
My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute.

It does sound great and you cannot help but root for John Galt or Howard Roark. But in reality living with "his own happiness as the highest moral purpose of his life" as the moral principle is a exercise in futility (based on my limited attempt of it). Let us see what UT concludes after 10 years of researching this and 2+ million dollars.