Thursday, April 20, 2006

What is in a name

Apparently a lot more than is obvious. Google recently went from being "doggy"/"old hound" in China to "Gu Ge" (pronounced "goo-guh") which is translated as "song of the harvest of grain". CNN money speculates that Baidu was getting more market share in China because Chinese people don't like to consult "doggy" for questions. Maybe the song of harvest will change things...

Moral of the story: People don't like to ask doggy questions. If you were looking for a more profound revelation on naming strategies, read Seth Godin's blog :).

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